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Asia is home to over 60 % of the world’s population and represents the biggest market potential for any company over the next decades to come. At the same time, Asia also has the most diverse cultural make-up of any region, and each country has its own certain way of doing business that is foreign to most westerners.
Whether you wish to enter the Asian region with a product, a service or are trying to forge important relationships, you will need to understand the way governments, government agencies, government linked companies, organisations, and the private sector work in each country in order not to waste resources and time on what can be a very complex exercise.
With more than 30 years of working with governments and private companies in most of the countries that make up Asia, we can chart a solid plan and execute it with clients that want to establish markets share in the region, specific territories, or targeted demographics. This counselling includes Public Relations and Public Affairs, such as market and regulatory information, positioning, key relationship building, and launch action plan with a short term and long-term plan of action.